Stone Butterfly


Key Metrics: Year on Year comparison

+644%

Return on ad spend (ROAS)

+40%

Google Ads Revenue

+70%

Year on Year Revenue

-6%

Reduction in average cost per click (CPC)

Stone Butterfly sources and produces modern and contemporary furniture in a wide range of styles and colours. With an in-house workshop, they design and produce Scandinavian-style furniture from cabinets to beds using the finest materials.

The Challenge

Our primary focus was to promote Stone Butterfly’s new range of handmade beds via Google Search and Shopping.

We also needed to setup remarketing across Display and Search to bring users who were in the consideration phase but not yet ready to buy, back to the website.

There were some tracking issues within Google Analytics that we made a priority to fix too.

The Results

By optimising existing campaigns, setting up new ones and focusing on utilising Google’s machine learning, we have:

  • Driven the vast majority of website visitors each month
  • Improved and optimised their product feed for better Google Shopping results
  • Seen steady growth in bed sales through Google Ads
  • Google Ads drives 65% of sample requests from potential customers
  • Ran comprehensive remarketing across channels to re-engage visitors
  • Really strong PPC revenue growth has helped the company expand further into new product ranges, markets and increase their production capacity.

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