The Place


The Place increased ticket sale revenue from pay-per-click by 149%
Better keyword targeting and a clever account structure boosted traffic and conversion rate

The Place LCDS logo

Comparing 2018 vs 2017

4,800

Ad Grant Spend Leveraged each month

+27%

increase in Traffic

+46%

increase in LCDS paid Applications

+150%

increase in Revenue

Comparing 2019 vs 2018

8,700

Ad Grant Spend Leveraged each month

+112%

increase in Traffic

+370%

increase in LCDS paid Applications

+24%

increase in Revenue

The Place is a world-class contemporary dance theatre located in the heart of London. It offers monthly dance performances by upcoming artists and dance classes to a wide range of ages and experience levels. The Place also runs The Contemporary Dance School, a world-leading dance school providing undergraduate and postgraduate courses, as well as apprenticeships with professional companies.

The Challenge

The Place approached Anuncia because they had been struggling to get good value from their pay-per-click advertising via the Google Ad Grant. They had also struggled to manage the compliance, reporting and management tasks associated with it.

They needed their Google Ad Grant and additional pay-per-click campaigns to drive more ticket sales, more class bookings and more dance school applications!

We came on board to help them drive performance.

Our Solution

First we focused on reorganising and optimising the Grant account to structure it for success. We added more relevant keywords, refreshed the ad copy and updated the account’s conversion tracking.

Once we had the basics set up right, we also created display ads on their paid Ads account to run a remarketing campaign for the theatre and school.

We have provided wide-ranging advice and optimisations across their digital presence to help the theatre maximise value from their digital channels.

The Results

We started seeing excellent results from the first month. Reorganising the Ad Grant account helped The Place increase revenue by 149% and website clicks by 27% which covered our management costs and provided uplift on top.

Driving more targeted traffic meant we also drove a 46% increase of applications for the School.

In 2019, we’ve seen a steady increase in traffic and conversions, with the account leveraging more than £6,700 each month in free advertising

“Oscar and the team are always friendly, professional, helpful and they are always willing to go above and beyond to answer questions. They keep us updated on progress and their reports make it so much easier to digest information. Highly recommend Anuncia’s services!” – Rita, The Place

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