The Y Leicester (YMCA)
Key Metrics:
+182.3%
increase in clicks
+£13600
increase In free ad spend (3 Month period)
+94.1%
increase in impressions
+860%
increase In phone calls
The Y is the leading youth homelessness charity for Leicester and Leicestershire. 120 young people are housed and supported by the Y every night. In addition, it runs the Y Theatre, one of the most important arts venues in Leicester.
The Challenge
Anuncia started working with The Y in September 2019. The Y already had the Ad Grant running. They wanted:
- To increase spend in the account and drive more activity (grow donations and volunteers) across their core work – youth homelessness support and prevention.
- To increase ticket sales for upcoming events.
The Results
The Y have seen big year on year improvements since we started working on it (Sep19-Nov19 compared to same period in 2018)
- Ad Grant Spend – up from $1274.56 to $14,874.19 – therefore, much better access to this free resource
- Clicks up 182.3%
- Impressions up 94.1%
- Revenue up from £866.90 to £3,576.50 – mainly ticket sales
- Phone calls -up from 5 in previous year to 48 (bookings, donations, volunteering enquiries)
If your charity or nonprofit would like to see great results like this, please get in touch today.