Circus3


Record ticket sales for the New Year’s Eve Variety Show

Comparing Nov – Dec 2018 vs Nov – Dec 2017

+70%

Increase in ticket sales year-on-year overall

A record number of attendees for the Theatre’s Variety Show

+448%

Growth in total revenue year-on-year

Consistent messaging across search, display and video

Circus 3’s vision is a year-round circus hub presenting the best the art form has to offer.

The challenge

Circus3 run an all-year-round circus hub in the heart of Vancouver in Canada. Anuncia has worked with them for 2 years to drive ticket sales online for their New Year’s Eve Variety Show and Blizzard, a new circus show in 2020.

Our solution

Circus 3 already used multiple marketing channels and techniques in the local area to drive interest, including billboards and print advertising. Anuncia’s brief was to augment this activity digitally.

We used the non-profit theatre’s Google Ad Grant and combined it with campaigns across paid search, display and YouTube ads to drive ticket sales at a positive return on investment.

The results

  • A 70% increase in ticket sales year-on-year overall
  • A record number of attendees for the Theatre’s Variety Show
  • Display remarketing drove a more than 800% return on ad spend
  • Consistent messaging across search, display and video

“[Anuncia] helped dig into our Google Ads account, [they] provided many awesome suggestions to move forward with. We are a non-profit theatre company that receives a Google grant, and [they] understand (even helped us with compliance) the rules that Google puts behind this very well.”Daniel Zindler, Artistic Director

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