Benefit from Google's Ad Grantand achieve your marketing objectives utilisingfree $10,000 a month

We help small and mid-sized UK charities benefit from Google's Ad Grant, providing $10,000 (up to £7,600) in free monthly advertising. That's a total of $120,000 a year spent on Google advertising.

Our non-profit clients often have marketing teams that have to focus on 101 different things. This makes it hard to get good results from PPC (pay-per-click), which requires constant optimisation. We focus on getting results from your Ad Grant to help your charity do more good.

How it works

Google offers eligible not-for-profit organisations in the UK and multiple other countries $10,000 in free advertising on Google every month to support their activities. This free advertising can drive thousands of pounds on ticket sales, account registrations and tens of thousands of visitors to your website over a year.

Google has an 80% share of the search engine market in the UK, and there are 2.4 million searches every minute of the day. The opportunity to connect with people searching for things relevant to your organisation is huge. Google Ads is a highly leveraged marketing channel with a small investment and a big impact.

If your non-profit could benefit from up to £10,000 per month of in-kind advertising on Google, click the link below to find out if you’re eligible and how to apply.

What we do

We help non-profit organisations and charities take full advantage of Google Ad Grants. We help them increase their web presence and achieve their marketing goals through Free Google Ads Credit. With our help, they can attract more donations online, fundraise for specific campaigns or initiatives, find volunteers, raise awareness of their work and promote events.

We'll help you apply for the Ad Grants

Optimising your Ad Grant application and helping you throughout all the process

We'll plan your PPC campaign strategy

We'll follow your objectives, conversions goals and your organisation's mission

We'll draft and launch your campaigns

All under your approval, we'll do keyword research, write the ad copy and create the campaigns

We'll keep you informed of your progress

Creating monthly reports on performances, optimising the ads and doing every changes you request

See our Services for charities

Already using the Google Ad Grant?

Managing Google's Ad Grant effectively can be a real challenge. The extensive list of compliance rules Google sets for their Nonprofit programme make it a time-consuming job to get the best value from Google Ads for a charity.

Using a combination of experience and clever automated tools, the Anuncia team aim to work with charities who are keen to get more value out of their Ad Grant but don't have the time or expertise in house to do it.

We take away some of the pain of optimising and monitoring the Ad Grant by:

  • Creating easy-to-understand data reports which are always up to date
  • Keeping accounts above the clickthrough rate (CTR) minimum of 5%
  • Ensuring the account is structured to comply with Google's requirements
  • Focusing on mission-based keywords to hit the charity's objectives
  • Targeting locations most relevant to the organisation's goals

We’ll give you the peace of mind that the account is constantly being optimised and monitored to hit your charity’s goals.

Google Partner Agency

As a Google Partner Agency, we are one of a relatively small number of agencies in the UK who have shown they can really deliver for clients. We are also one of the few PPC agencies specialised in charities. We are highly experienced in working with non-profits and managing Google Ad Grants accounts.

We have access to extensive product training, tools and support from the big G to ensure our clients get the best value. We meet Google's Partner requirements because we:

  • Have a highly-trained, fully qualified team of Ad specialists
  • Leverage approximately between $3,000 - $8,000 for each client every month
  • Increase awareness, donations and conversions

Why work with us? Check out our results


Success rate in Ad Grants applications


Leveraged every year in free advertising


Avg. increase in traffic per client


Avg. new users each month per client

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