What is Google Ad Grants?


Google Ad Grants offers eligible nonprofits up to $10,000 (£8,000) a month in free ad spend.

That's nearly £90,000 per year! This can be used to drive donations, find volunteers or to spread your message.

Google has over 90% of the global search engine market with 3.8 million searches being made every minute. Use it to your advantage.

How does Google Ads work?


A user searches for keywords related to your nonprofit

You can choose which searches you want an ad to appear for, to connect with people who are most likely to engage with your organisation.

Your ad shows up at the top of search results

Your text ad will display above the organic search results and will help you drive more users to your website.

breast cancer ad

Your ad will capture the user's attention

You have the flexibility to show different messages from your website by using ad extensions, like sitelinks and callouts to put key messages, campaigns and information front and centre.

What can you do with an Ad Grants account?


  • Connect with people looking to fundraise or donate to organisations like yours
  • Promote volunteering opportunities to help you do more good work
  • Create seasonal ads to promote events like fundraisers, shows, sales and more
  • Drive more traffic to your website and connect with users interested in your mission
  • Target your ads to users in certain countries or areas, specific ages or interests

Am I eligible for Google Ad Grants?

To be eligible, you'll need to be:

  • Either a UK registered charity or tax-exempt with HMRC
  • Based in the UK (or one of 50 eligible countries)
  • Have a website with plenty of content
  • For the full details on eligibility, check the Ad Grants website.

I am eligible, what's next?

Our guide will walk you through the setup process.

This guide will give you a good introduction plus instructions on how to set it up.

Contact our team any time if you need help.

Free Google Ad Grants Guide

Our comprehensive guide explains what the Google Ad Grants is and how to apply for it.

Simply enter your email and the ebook guide will be sent right over to your inbox.
If you’re not using the Ad Grants, you’re leaving $120,000 per year on the table in free marketing for your organisation. Find out how to change that today!

Need more help?


We'll help you apply for the Ad Grants

Don’t have an account yet? We'll help you optimise your application and walk you through the whole process, we’ll make sure that you get approved.

We'll draft and launch your campaigns

All under your approval, we’ll do the research, ad writing and implementation to create campaigns that work.

We'll plan your PPC campaign strategy

We’ll create a plan that drives your organisation towards the goals that it wants to achieve, be that awareness, donations or anything else!

We'll keep you informed of your progress

We'll optimise your account and provide monthly reports, showing you the impact of your ads.